Brand Archetypes are Powerful
Archetypes reside within our collective consciousness. They are understood by all, regardless of racial, cultural, language or location barriers. Understanding archetypes propels your understanding of self, as well as your understanding of those in your world.
Archetypal knowledge helps unlock pathways to further understanding others’ motivations, habits, patterns and behaviors, but they’re also great for brand development and business. Brands make businesses human, giving them a consistent personality profile that aligns them with the audience right for them. Applying brand archetypes as a strategy to your business, even on the smallest of scales, can help you deliver on the promises you’ve set out to keep.
Here is an ever-expanding page regarding archetypes. We start with Jungian archetypes, which are the fundamental archetypes upon which most of today’s archetypal work is founded upon. Starting with the 12 fundamental archetypes, we’ll expand into 60 overall archetypes, which include subarchetypes.
We’ll also expand into archetypes of seduction and power, as well as character archetypes. These archetypes are powerful for helping you tell your brand story, write an actual story, or simply filter the world around you in a unique manner.
Your Bombshell Brand Starts Here.
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